LOGO & BRANDING CONCEPT
Hoch Consulting GmbH
STORY:
For Hoch Consulting, I developed a professional and timeless visual identity that reflects the firm’s core values—optimism, reliability, and professionalism. The process began with sketching various logo ideas to explore different creative directions. After refining the chosen concept, I designed both a primary and secondary logo to ensure flexibility across different applications.
To strengthen the brand’s identity, I created a carefully curated color palette that conveys trust and stability. Finally, all essential design elements, usage guidelines, and branding principles were documented in the Hoch Consulting Brandbook, providing a clear and structured foundation for consistent brand communication. This comprehensive approach resulted in a strong, recognizable identity that supports Hoch Consulting’s mission of guiding businesses through challenging times.
DELIVERABLES:
Logo (primary, secondary, watermark), Brand Guidelines
Dr. Gregor Hoch, Hoch Consulting GmbH
“Hoch Consulting GmbH is a consulting firm that supports businesses through crises, working closely with entrepreneurs to prevent insolvency or manage it in a way that ensures the company’s continuity. Our external image needed to convey key values such as optimism, reliability, and professionalism. Many of our clients are in extreme psychological distress, often at the limits of their resilience. Our goal is to guide them through this difficult time with a steady hand.
Stella demonstrated both a strong ability to abstract and translate our core values into design, as well as an exceptional attention to detail. The collaboration was highly professional and led efficiently to a result we are very satisfied with.
Briefings were well-prepared, allowing us to be involved in the process without needing to micromanage. At no point did we feel the need to intervene in the details. We did our best to define in advance which values should be communicated and how the design would be applied, and we recommend this approach to other potential clients as well.
We were extremely satisfied, will continue to turn to Stella for future design-related needs, and can recommend her without hesitation.”