STORY:
For the fitness and karate club Reha Fitness / Budokai in Rödental, I carried out a complete rebranding to give the club a fresh and dynamic identity. This included the development of a new **logo**, combining bold typography with a strong visual element to represent both fitness and martial arts.

The new MOVE 4.0 fitness logo features a powerful color palette of orange and blue, symbolizing energy and reliability. The typography mixes bold elements for movement with structured, outlined fonts for clarity. A stylized muscular arm illustration reinforces the club’s focus on strength and endurance.

Beyond the logo, the rebranding extended to color concepts, typography selection, and branding materials to ensure a consistent and professional look. The result is a modern, engaging brand identity that reflects the club’s commitment to fitness, rehabilitation, and martial arts training.

DELIVERABLES:
Logo in various formats for print and digital use