Utopion
LOGO & BRANDING CONCEPT
STORY:
For Utopion, I developed a distinctive logo and brand identity that reflects the venue’s unique character and natural landscape. The process began with sketching various logo ideas, exploring different creative directions. After refining the chosen concept, I integrated custom illustrated elements within the “U” to visually represent Utopion’s landscape and atmosphere.
To ensure consistency across all brand touchpoints, I designed both a primary and secondary logo, carefully selected a website font, and created a cohesive brand color palette. All essential design elements and branding principles were documented in the Utopion Brandbook, providing clear guidelines for future applications. This comprehensive approach resulted in a strong and recognizable visual identity that embodies Utopion’s role as a premier event venue for immersive experiences.
DELIVERABLES:
Logo (primary, secondary, watermark), Brand Guidelines
Dr.Gregor Hoch,
Bexbach Touristik Hoch GmbH
“We operate an event venue in Bexbach, Saarland, and are one of the largest tourism players in the community. We generate around 15,000 overnight stays through approximately 20 events each year, primarily focusing on live-action role-playing events, but also hosting scout camps, youth camping trips, and similar activities.
After taking over, we needed to rebuild the brand and wanted to develop an appealing, contemporary logo along with a cohesive corporate identity. Stella Aschenbrenner immediately understood what we needed and what the logo and overall branding should achieve.
The collaboration was incredibly efficient, pleasant, punctual, and it was evident in many ways that Stella is a true professional. We would work with her again anytime. Our tip for a successful collaboration: let Stella take the reins. Her extensive experience ensures that the result will surpass anything you could articulate yourself. ”