STORY:
This marketing concept layout, created during my marketing course in 2018, was designed for Finwald, a sustainable brand with a focus on conveying its core values through design. I carefully selected colors to reflect the brand’s mood, creating a visual harmony that mirrors its sustainable ethos. The layout includes comprehensive market research and positioning, showcasing a strategic approach to understanding the target audience and brand placement. I felt a personal need to design this documentation in a way that fully embraces the brand’s identity, ensuring the visuals aligned with the brand's sustainability message. The result is a cohesive and engaging presentation that not only communicates the marketing strategy but also embodies the essence of the brand itself.