Enchanted by Ayree
LOGO & BRANDING CONCEPT
STORY:
For Yvonne’s jewelry brand Enchanted by Ayree, I began by sketching diverse logo ideas to explore various directions. Together, we refined these into one cohesive concept with a thoughtfully selected color palette. I designed a custom logo featuring a hand-drawn watercolor blotch paired with a unique logotype. The final deliverables included a main logo, a watermark, and elegant business card designs, ensuring a timeless and cohesive visual identity for her brand.
DELIVERABLES:
Logo variations (main logo, landscape logo, watermark)
Yvonne Bertelsbeck, Enchanted by Ayree
“My name is Yvonne, and I am a jewelry designer. Before I came to Stella, I was looking for a light, understated logo that reflects my brand and is timeless. Stella took her time to help me discover what I truly wanted.
She asked about the colors I like, the ideas I already had, and how the logo should feel. She didn’t just incorporate my vision but also brought her own creative ideas to the table. It was amazing how well she understood what I wanted—often even before I did!
What I appreciated most was Stella’s sensitivity in her work. She took my wishes seriously, quickly understood my needs, and gave me a sense of confidence even when I felt unsure. I can absolutely recommend Stella! If you’re looking for a designer who is not only creative and professional but also empathetic, you’re in the best hands with her.”